May 12, 2017
In today’s episode, I speak with Maya Zuckerman, a regenerative entrepreneur, speaker and culture hacker. We talk about social change organizations and the importance of vision, defining what one stands for as opposed to what one stands against. We discuss the specifics involved in building these stories from understanding your stakeholders, to defining your own vision, to the importance of testing your messages. Maya has been researching movement building and the power of story to impact social change.